About Us

The Athlete's Foot is one of Cape Town's oldest and most well-known running shoe stores based in the V&A Waterfront. The highly trained staff will assist you to find the perfect fit, whatever your requirements might be. There is also a full range of complementary active wear, which includes a wide range of clothing and accessories from leading international brands.

Friendly Staff to assist you with your questions

We are more than a store. We know a great customer service experience begins with hiring amazing people. Our employees live and breathe The Athlete’s Foot beliefs, and we practice what we preach. Our customers and our employees come from all walks of life and share the value of making a fit lifestyle fun!

Beyond Products

We offer great services that are meaningful to our customers. We are different from those other sporting goods stores because we offer training programs and free fit analysis services. Connecting with people who are passionate about living an active lifestyle is always a joy for us.

Gait Analysis & Fitting

We offer more products and solutions for your run than you even know exist. But first and foremost, we are in the business of matchmaking and problem solving for your feet. While we’re happy to geek out with you on technical components of the running shoes we sell (we are experts after all), we also want to make sure you’re comfortable and happy when you run.