Since 1949, ASICS has been guided by the principle, "sound mind, sound body." Asics strives to protect that balance and empower an active life through innovation. ASICS shoe technology is born out of their Research Institute for Sports Science in Japan, where researchers break down the unique ways runner’s move, and tailor shoes to meet their needs.
The result: Running shoes that deliver consistent comfort, support and speed.
ASICS makes some of the most popular running shoes in the world, and almost all of their shoes have their signature Gel cushioning.
Specifically, ASICS running shoes are known for their comfortable fit and support, making them a favorite among casual and distance runners alike.
What’s more, Asics conducts rigorous product testing to ensure consistency and quality. In fact, the company’s research department is continually looking for new ways to improve the overall design of its shoes.
The Japanese shoe company was founded in 1949 and was first known as Onitsuka Co. Ltd, after the founder of the company. In 1950, they launched their first basketball shoe, and in 1953 their first marathon shoe was released.
Fast-forward a few years to 1968, when Amby Burfoot won the Boston Marathon wearing a pair of Onitsuka Tiger TG-4 nylon marathon shoes. This skyrocketed the popularity of their shoes.
The upper on ASICS running shoes are either a combination of breathable mesh and synthetic material, or engineered mesh. The soft material feels like you’re wearing a sock, and keeps your foot locked into place.
Most ASICS shoes feature their FluidFit technology, which allows for part of the upper to stretch and enhance responsiveness while increasing efficiency.
The material has enough stretch to allow for the natural movement of your foot, and the deep toe box has plenty of room for your toes to wiggle in. The perforations in the mesh allow for ample air circulation and prevent any hotspots in the shoes while you run.
Buying Asics on The Athlete's Foot
The Athletes foot is the perfect place to buy your next pair of Asics running shoes! We offer a friendly, one-of-a-kind service to our customers, as well as easy and secure online shopping.
We offer great services that are meaningful to our customers. We are different from those other sporting goods stores because we offer free gait and fit analysis services in-store. Connecting with people who are passionate about living an active lifestyle is always a joy for us.
If you need any assistance with your purchase, have any questions about the best running shoes and gear to suite your needs, feel free to contact us!
Buy Asics on credit
You can also purchase products on credit with Mobicred or Payflex, which will allow you to purchase your selected items now, get them delivered to your door, and pay them off over time. Purchasing on credit with Payflex is completely interest free, and approval for your Payflex purchase is completed in seconds during the checkout process.
Visit our Asics running shoe store in Cape Town
The Athlete's Foot has a retail store at the V&A Waterfront Shopping Centre in Cape Town. Our store can be found on the ground floor which can be reach from the Breakwater Boulevard entrance, near Willoughby & Co. Come and visit our store for in-person assistance from our team of friendly staff.
