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September 2024 – Hoofddorp, The Netherlands] – Designed by ASICS athlete Lucy Charles-Barclay, the much-loved SUPERBLAST™ 2 shoes are re-imagined in the spirit of the triathlete’s nickname The Mermaid. With a matching head-to-toe look, the capsule inspires all runners to go from steady to supercharged and take their mind to new depths.
An ASICS athlete since 2022, Lucy attributes her success to her Never Give Up mentality. The record-breaking triathlete, nicknamed The Mermaid after her proficient swimming ability, has both triumphed and faced set-backs in her career. Before celebrating her astonishing comeback and win at last year’s Long Distance Triathlon World Championships in Kona, Lucy battled through a severe injury by listening to her body to fully heal.
With iridescent fish scale stripes on the ASICS stripes and the midsole set against a pearly purple fastened by Never Give Up imprinted laces, the re-imagined SUPERBLAST™ 2 shoes are a nod to both Lucy’s nickname and her resilient spirit. The shoes are complimented by a matching head-to-toe look of women’s apparel featuring ASICS pinnacle performance items such as the METARUN shorts, top and gilet, all designed for superior comfort and ultimate freedom of movement.
Lucy Charles-Barclay says, “I’m thrilled to launch my first collection with the ASICS team. The design process has been great fun and I love to see how their painstaking attention to detail comes through even in the smallest design features. From its beautiful colors to iconic patterns, I feel that every piece captures the mermaid spirit. I hope that everyone wearing the collection will feel as comfortable and inspired as I am to get out and run for body and mind.”
Pierre Mollar, ASICS Product Marketing Specialist explains, “Lucy is an amazing triathlete on many levels, motivating women and girls of all abilities to get active. This collection celebrates the inspiration that Lucy is and the impact she has on and beyond her community. Working on the products and bringing together ASICS’ craftmanship with her creative expression has been a great journey for everyone involved.”
