How To Choose Running Shoes Online in SA

So  you are looking for the perfect pair of running shoes but don’t want to deal with the hassle of going to a physical store? You’re in luck! In this guide, we’ll help you choose the best running shoes online in South Africa. We’ll cover everything from sizing charts to avoiding scam sites, so you can be sure that you’re getting authentic footwear every time. Let’s get started on finding your perfect pair ofrunning shoes!

Finding The Perfect Running Shoes Online in South Africa

When choosing the perfect running shoe, one must consider not just style but comfort, and performance. Comfortable running shoes are essential for a pleasant running experience. A good pair of running shoes should provide ample cushioning and support for your feet. The right fit is also crucial to prevent injuries and ensure a comfortable run. You can use the upcoming tips discussed in this article to help you find the perfect fit for your running shoes.

Sizing Up Your Running Shoe Needs

Choosing the right pair of running shoes is not just a matter of personal preference; it significantly impacts your comfort and performance as a runner. The world of running shoes offers a vast array of options, each designed to cater to specific needs and preferences. For instance, if you prioritize cushioning and support, Hoka running shoes are known for their exceptional cushioning technology, which can minimize the impact on your joints during long runs.

On the other hand, if you prefer a more minimalist and lightweight experience that allows you to feel connected to the ground, On running shoes might be the perfect choice for you. Furthermore, for female runners who not only want performance but also a sleek and stylish design, there are numerous options inladies' running shoesthat combine both form and function. Ultimately, the key is to consider your unique requirements, whether it's cushioning, minimalist design, or style, and find the perfect pair of running shoes that aligns with your goals, making your running experience both comfortable and high-performing.

Finding Your Right Fit Running Shoes

When delving into the world of online shopping for running shoes, it's crucial to really understand your foot size and shape. These factors are key to your comfort and performance while hitting the track. This thorough guide is here to make sure you find the perfect pair of running shoes, perfectly suited to your unique needs.

First and foremost, grasping your foot size goes beyond just the length; it includes the width and arch height, all of which influence how your shoes will fit. An ill-fitting shoe, be it too narrow or too wide, can lead to discomfort and potential injuries. So, be sure to measure both length and width accurately.

Secondly, understanding your foot shape, particularly your arch type (low, neutral, or high), has a significant impact on the type of running shoe that will offer the best support. For example, high arches may call for more cushioning, while low arches may need extra arch support.

Once you have these measurements, consult the brand's sizing chart. Keep in mind that sizing can vary between brands and even different models from the same brand. The sizing chart will give you the right shoe size based on your measurements. 

Finally, consider additional factors like the type of running you'll be doing, your gait type (pronation pattern), and your personal preferences regarding cushioning and shoe weight. This comprehensive approach ensures you make an informed and comfortable choice for your running footwear.

The Structure of Running Shoes

The core of your running shoe is more than just its aesthetic appeal. It comprises various elements engineered to offer support, cushioning, and stability. These components work together to protect your feet and enhance your running performance.

Understanding the inner workings of your chosen shoe, can help you make an informed selection. Each brand has its own unique design philosophy and technology. For instance, Hoka shoes are known for their maximum cushioning and lightweight construction, while On shoes feature CloudTec technology for a responsive yet cushioned ride.

The core of the shoe includes the upper, which holds the foot in place and protects against dirt and rocks; the midsole, which provides cushioning and shock absorption; and the outsole, which offers traction and durability. The design and materials used in these components can significantly affect the shoe’s performance, comfort, and lifespan.

Therefore, when choosing a running shoe, it’s essential to consider not only its appearance but also its construction and the technology behind it. This will ensure you select a shoe that fits your running style, foot shape, and specific needs.

Benefits of Perfect Fit Running Shoes

Your choice of running shoes significantly influences your overall comfort and performance during your runs. The right pair of shoes can enhance your running experience by providing the necessary support and cushioning tailored to your foot’s anatomy and your running style.

Selecting the right fit is crucial as it reduces the risk of injuries such as foot pain, back pain, and a runner’s knee. Shoes that fit properly from heel to toe and feel comfortable with your regular running stride can prevent these common running injuries.

Moreover, understanding the terrain you run on is essential when choosing running shoes. For instance,road or track running typically requires less traction and lighter-weight shoes, while trail running demands good traction, support, and cushion for uneven ground.

In addition to physical comfort, the right pair of running shoes can also boost your confidence. Knowing that you’re wearing shoes designed specifically for your foot type and running conditions can give you peace of mind, allowing you to focus more on your performance rather than potential discomfort or injury.

Whether you’re a neutral-footed runner, an overpronator, or an underpronator, shoes are designed to cater to your specific needs. Many specialty running stores offer professional evaluations of your feet and gait, helping you make an informed decision when purchasing your running shoes.

Common Online Running Shoes Purchase Myths

There are many misconceptions about buying running shoes online. Let's tackle and dispel some of the most common myths, ensuring you have the right information at your fingertips: There are indeed many misconceptions about buying running shoes online. Here are some of the most common myths and the facts to dispel them:

Falling for fancy looks and brand names: Many people believe that expensive, top-brand running shoes that look good are the best choice. However, a high price and a well-known brand do not guarantee the perfect fit. It’s important to remember that the right running shoes should be chosen based on comfort and suitability for your feet, not just on their appearance or brand.

‘I know my size’ syndrome: Another common misconception is that your regular shoe size will be the same as your running shoe size. In reality, different running shoe brands may have different sizes to fit your feet due to variations in their design and construction. This is why trying on the shoes, feeling them, and testing them is crucial. Buying running shoes online for the first time can be a hit or miss because of this.

Assuming the most expensive is the best: Just because a pair of running shoes is expensive doesn’t mean it’s the best choice for you. The right pair of running shoes should match your specific needs and preferences, which may not necessarily be met by the most expensive options.

Remember, when buying running shoes online, it’s crucial to do your research, understand your needs, and make use of available resources to ensure you make an informed decision.

Safety Measures for Buying Running Shoes Online

While it’s true that online shopping comes with certain risks, it’s important to note that these risks can be mitigated with the right knowledge and precautions. Here are some tips to ensure a safe and genuine footwear purchase

Study the URL closely

Some fraudulent sites have URLs that look just like those of legitimate websites. Before you enter any of your personal information, take time to study the URL.

Look for the padlock icon in the address bar

A padlock icon in the address bar generally signifies that the site has been verified as secure.

Use familiar websites

Start at a trusted site like Athlete's Foot. Just about every major retail outlet has an online store.

Check for poor grammar and spelling

An excess of spelling, punctuation, capitalization, and grammar mistakes may indicate that a website went up quickly.

Check the domain name

Scammers usually create websites with addresses that mimic those of large brands or companies. For instance, there are many fraud websites misrepresenting theOn brand in South Africa, including,, and others. Customers report non-delivery, zero communication post-payment, or even receipt of counterfeit products from these sites. None of these sites offer genuine On running shoes and they don't have physical stores. It's essential to purchase only from authorised resellers like our sports store. If in doubt about a branded running shoe’s authenticity, contact us for guidance.  


Choosing the right running shoes online in South Africa is a breeze when you have the right information! Whether you're after men's or ladies running shoes, understanding your needs and the product details is key. We've cleared common misconceptions and shared success stories, ensuring you're well-prepared for your online shopping journey.

So, why wait? It's time to step into the perfect fit for your next run. Follow our guidelines, sidestep scam sites, and secure genuine footwear every time. Happy running!

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